Backdrop & Custom Branding Setup for Product Launch Events in Malaysia

For this product launch event at Sheraton Hotel PJ, BackdropKL provided a complete branding setup that included a 20x10ft large backdrop, custom directory boards, and a stage front branding panel structure. Each element was designed to strengthen the event’s branding and create a professional, memorable experience for the attendees.

A 20x10ft large backdrop is one of the most effective tools for a product launch. Its size makes it a perfect focal point for photo opportunities, media coverage, and social sharing. Guests naturally take photos in front of the backdrop, which helps amplify brand exposure both during and after the event. For this setup, we ensured high-quality printing with sharp visuals, so the brand message stood out clearly in every picture. To ensure smooth navigation and reinforce branding throughout the venue, we designed and installed custom directory boards. At large venues like Sheraton Hotel PJ, it’s easy for attendees to lose their way, so directory boards serve a practical function while doubling as brand touchpoints. With clear directions and professional design, these boards helped guide attendees to the ballroom while consistently highlighting the event theme and brand identity.

At the main stage, we built a custom stage front branding panel structure with cut-out pop-up logo lettering. This structure elevated the stage design by giving the brand maximum visibility during speeches, presentations, and photo sessions. The 3D effect of the pop-up logo added depth and prestige, ensuring that the stage looked professional and aligned with the overall branding. High-quality materials and precise printing guaranteed a clean, premium finish that matched the client’s vision.

By combining these three elements—a large backdrop, custom directory boards, and a branded stage front panel—BackdropKL ensured that the event was not only visually impressive but also strategically branded for maximum impact.

At BackdropKL, we specialize in delivering event backdrops and custom event branding structures for product launches, corporate functions, and exhibitions in Malaysia.